Tag: Marketing & Communication

Nonprofits & NGOs

Andy Goodman - Storytelling for Good Causes

When nonprofits set out to look for funding they usually start with a PowerPoint presentation and hard-to-articulate data about the issue they are trying to address. In this audio lecture, Andy Goodman argues that all they have to do is tell a story. Goodman addresses social innovators over the age of 60. His ambition is nothing less than to inspire the generation of baby boomers to contribute their experience to a better world.

Technology

John Kenyon - What Nonprofits Must Know About Technology

Managing technology is no longer optional; it is a critical piece of any nonprofit's business plan. In this audio lecture recorded at the 2007 Nonprofit Boot Camp, information technology consultant John Kenyon offers guidance on what small and medium-size organizations require to get the most out of their tech investment. Using a work systems framework, Kenyon explores the choices needed to minimize risks and strike the right balance between people, data, and technology.

Nonprofits & NGOs

Panel Discussion - Internet Marketing Strategies

The internet has become an indispensable part of a nonprofit's life. But harnessing the web and email for outreach and fundraising takes agility and experience. This 2007 Nonprofit Boot Camp panel discussion of experts shares technological and marketing know-how through case studies to help nonprofit marketing executives plan effective web and communications strategies for their organizations.

Nonprofit Management

The Power of Brands

By Adrian Sargeant & John B. Ford 3

Not only does a distinctive brand help a nonprofit raise its visibility among the public, it also develops deeper ties with donors, partners, and other stakeholders.

Nonprofits & NGOs

Pamela Hawley - The Social Entrepreneurship Landscape

When approaching funders and volunteers you must "come from a space of opportunity and not from a space of need," argues Pamela Hawley at the 2007 Nonprofit Boot Camp. In this audio lecture, drawing from her experience with UniversalGiving and VolunteerMatch, Hawley describes what it takes to create a successful social entrepreneurship organization.

Nonprofits & NGOs

Mal Warwick - Messaging to Win Supporters for Your Cause

Clear communication is the key to informing and inspiring supporters for any cause. Based on his years of experience helping nonprofits succeed, Mal Warwick shares with his 2007 Nonprofit Boot Camp audience some tried-and-true methods for getting the message across. As emphasized in this audio lecture, good research and some well-chosen words and images can help an organization articulate its vision and sharpen its unique identity in order to excite contributors and let them know their money will be well spent.

Philanthropy & Funding

Scott Ullman - Introduction to Fundraising Planning (Part I)

In this audio lecture, Scott Ullman walks his audience of nonprofit executives gathered at the 2007 Nonprofit Boot Camp through the steps of planning a fundraising campaign, including how to integrate fundraising into the day-to-day activities of a nonprofit organization.  This program is geared to people who have never undertaken a fundraising plan before, but offers great advice for anyone looking to sharpen their strategy.

Food

International Coffee Markets - Bridging the Gap Panel

Over 125 million people rely on coffee for their livelihood. What are Starbucks, the Fair Trade certification, and other nonprofit initiatives doing to help them out of the coffee crisis? This panel discussion describes the mechanics of the global coffee crisis and explores strategies to address sustainability issues on the economic, social, and environmental levels.

Environment

Clean Products - Bridging the Gap Conference

Why should professionals care about the environment? In this panel discussion, executives from environmentally conscious companies talk about their strategies to market clean products and share their personal motivation for working on environmental issues.